Live video feed from a cellphone?

Here's an interesting site that allows you to stream live video from your phone's camera, and have it displayed live on the net. Then once you stop recording on the phone the video is saved on the website, sort of a direct realtime upload to youtube. They have apps for iPhone, Android, & Blackberry. Pretty amazing, I didn't think this sort of thing was possible yet. Here's a demo video at http://qik.ly/ty1U